Copywriting Ads Case Study Results

Copywriting Ads Case Study

How to Gain 120,000 Ad impressions and 249 Website Clicks in 9 Days


Part 1: Background & The Problem

Before the Copywriting Business Growth For Website Owners Google Adwords, what was your process for gaining more traffic and customers to the business?

The only business traffic was from the website and face to face sales. 


How would you describe your process for gaining more traffic and customers to the business in one sentence prior to using our Google Adwords?

The process for getting new customers was manual face to face sales.


Part 2: Search For Solution

What led you to look for a "better way" for gaining more traffic and customers to the business?

The marketplace covered all of Australia. To reach new customers required keywords, copywriting and ads. 


Why did you decide to try Copywriting Business Growth For Website Owners?

This provided the copy for the ads, product description and video sales letter...


Part 3: Solution Provided by "Copywriting Business Growth For Website Owners"

How did our Google Adwords help you with gaining more traffic and customers to the business?

Google Adwords using Copywriting quickly raised Business Awareness across Australia (120,000 Ad Impressions) and drove a huge boost to traffic to the website (249 Clicks).

 

How did the Copywriting Business Growth For Website Owners Google Adwords help you save time and / or avoid effort?

The Ad Campaign using Google Adwords drove new customers to the website in just 2 days. 

Google Search Text Ads were run that needed to relate to a list of industry keyword provided. Google tests these keywords and related phrases.

Google Text Ads consisted of 10 Headlines, 5 Descriptions and 1 destination URL (the website). Google tests all the combinations. 

Google Display Ads consists of 15 Images, 1 Video, 10 Headlines, 5 Descriptions and 1 destination URL. This is for awareness. 

Google Display provided 113,000 Ad Impression in 9 days. 


Part 4: Specific Results Achieved & Benefits Enjoyed

What specific results did you get with Copywriting Business Growth For Website Owners?

Google Display Ads provided: 119 Clicks and 113,000 Ad Impressions in 9 days. 

Google Search Ads provided 130 Click and 6,900 Ad Impressions in 9 days.


What went well or better than expected during the process of using the Google Adwords?

For $200 (Australian) including tax, the website gained 249 visitors.

The average cost to get a prospect to the website was $0.74. This cost is small compared to the revenue of the product sale. 


Did you hit any roadblocks with Copywriting Business Growth For Website Owners and how did you get past them?

There is a delay for the ads to be approved by Google. Less than 1 day. 

There is a delay with displaying results. You can see full results of previous days. 

The result charts are excluding taxes (10% GST in Australia).


What do you see is the long-term impact of using Copywriting Business Growth For Website Owners?

The Google Adwords Campaign was a test campaign with a short duration. 9 days. 

1400+ Search phrases were tested with the ads. A spreadsheet was downloaded showing which phrases got website clicks. 

This new data can then be used for new content using popular phrases that prospects are using and clicking.

New keywords can also be used in the Product Description page for better sales conversion.

A second Google Adwords Campaign can be set up using popular search keywords, with ads using keywords, to web pages using keywords.

The keyword alignment will raise the Google Ads Quality score and reduce the Ad costs more while increasing sales conversion rates. 


What do you love about Copywriting Business Growth For Website Owners?

15 Types of Copywriting Provided including Product Descriptions including the business keywords.

100's of Ad headlines, 100's Ad descriptions to choose from including the business keywords. 

A Blog Post script was converted into a Google Shorts video (under 1 minute). 

100's of Headlines can be used for stronger communications. e.g. Video headlines, emails, web pages, social media, sales letters...


What challenges with gaining more traffic and customers to the business do you see on the horizon for every business owner and how do you see Copywriting Business Growth For Website Owners helping with that?

Currently with the Marketplace turbulence, Google Adword costs are cheaper than normal. 

Google Adwords can drive traffic to the website quickly initially. 

Website Keyword Content and Keyword Videos can drive free organic traffic to the website in the long term. 


Google Adword Search Ad Results

130 Website Clicks and 6,900 Ad Impressions in 9 Days. 

Average Cost Per Click (CPC) is $0.69 (excluding tax).

Budget was $100 Australian. Results do not show 10% GST tax.

Google Adwords Search Ads Results

Google Adwords Display Ad Results

119 Website Clicks and 113,000 Ad Impressions in 9 Days.

Average Costs Per Click is $0.79 (excluding tax).

Note, Display Ads are bought using CPM (Costs per 1000 impressions). The CPM limit was set at $2. It ended up costing $0.83 per 1000 impressions.

Budget was $100 Australian. Results do not show 10% GST tax.

Google Adwords Display Ads Results

Copywriting Case Study Conclusion

Optimise the Product Description including keywords. Custom Copywriting can be provided below. Keyword provided below. 

Run a test Google Adwords, Search and Display Ad campaign for quick results and feedback data. Custom Ad Copywriting can be provided below.

Update the website content to use the popular keywords. e.g. Pre-sale pages. Custom Copywriting can be provided below. 

Run an ongoing Google Adwords Ad campaign with keywords aligned across Ads and Web Pages. See Keyword Domination below. 

Keyword Research Domination For Website Owners
Copywriting Business Growth For Website Owners