Copywriting Townsville Framework

(My 6 Step Strategy For Creating New Business Online!)

Presented by Matthew Bulat

Copywriting Townsville Framework 3
Copywriting Townsville Framework

Let me tell you a quick story…

·        There I was, a operations manager trying to make impact online.

·        The thing is, at the time I was becoming an online authority.

·        The big problem was that trying to sell an eBook without traffic. That meant poor eBook sales, which little side income.

·        Then, as if by chance, something amazing happened...

·        I created lots of online content to create the traffic about content ads could earn more than book sales!

·        Instantly it became crystal clear to me how to traffic quantity is proportional to keyword ranking volume and content quantity, because I saw you can control business growth with keywords and content.

·        My plan was to start review the keywords that were ranking and expand around those topics.

·        So I started methodically create content in clusters around several topics. But we didn’t stop there.

·        We then share the new content on several social media channels.

·        After that, we build backlinks to the new content.

·        Building on that success, we decided to create a Business Website Development Process that can work for others.

·        We call it “Copywriting Townsville Framework”.

·        With Copywriting Townsville Framework the original website has now provided content to over 8.1 Million people!

And that's why I'm so excited to share this with you so you can get these types of results too!

Big Picture Strategy For Creating New Business Online:

  • Keywords And Competition
  • Your Keywords
  • Keyword Content
  • Content Sharing
  • Google Index And Rank
  • Performance Analytics

Keywords And Competition

Your Keywords

  • Shortlist the keyword research to phrases that relate to your business products and services
  • Google each phrase and see who is in the top 10 rankings
  • Check to see if the keyword is present in the title and description of all 10 rankings. This indicates high competition.
  • Note the content types showing up in the top 10. e.g. Video, images, FAQ, ads, web page styles...
  • Make a shorter keyword list where you feel you can create top 10 worthy content.
  • New websites can gain better rankings using 3, 4, 5 word keyword phrases.
  • Established website can then target 2 word keyword phrases.

Keyword Content

Content Sharing

Google Index And Rank

  • Confirm your domain name is registered with Google Search Console and Bing Webmaster Tools.
  • Confirm your sitemap XML files are registered with Google Search Console and Bing Webmaster Tools.
  • New content will add a line entry to the sitemap file which get picked up by the search engines.
  • Search engines will take a few days to check the web page quality and then index it.
  • The web page can now appear in Search Engine results
  • Search Engine rankings are improved with Internal and External links to the new page.
  • Allow 1 month for web page rankings to improve. The goal is initially a top 10 result.

Performance Analytics

  • Track the website performance with Google Analytics. 
  • See website and web page performance like page views, users, traffic sources, goal pages reached...
  • Ad platforms can also be tracked for performance. 
  • Ecommerce / Sales Funnel platforms can track orders and sales. 

Examples Of This Framework In Action:

  • Recently this framework was used with Consultancy Done Differently which now has over 600+ page views per month in its first year of operation.

Conclusion / Final Thoughts:

  • There are 3.3 Million Townsville search phrases used every month.
  • There are 5 Billion Google Searches performed per day.
  • Build your market share with keywords and content

Next Steps:

  • Time to scale your business with keyword research and persuasive copywriting.
  • Share the content with your ideal clients for more business.
Free New Customer Secrets Framework Workbook

New Customer Secrets Workbook PDF

- Define your Customer Segment in detail. Refine your Product Market Fit. Identify your Seed Keywords. Name your Customer Channels.

Keyword Research Domination For Website Owners

Website Analysis to measure your existing online business authority and ranking keywords

List your closest competitors with similar keywords to yours

Identify the 100's and 1000's of popular keyword phrases in your industry, your products and your services. Business Opportunities.

Copywriting Business Growth For Website Owners

Provide your Customer Segment and your Favorite keywords and get 20,000+ words of custom persuasive content

Great Big Promise: Sales Letter, Product Description and Video Sales Letter

Problem Agitate Solve: Sales Letter, Product Description and Video Sales Letter

PLUS Social Media Posts, Ad Copy, Cold Traffic Headlines, Warm Traffic Headlines, Hot Traffic Headlines, Emails, Sales Bullets...

Top 10 Competition Analysis

Your Business Keyword Analysis + Your Business Copywriting + 10 Competitors Analysed

See online traffic volumes, ranking keywords, paid keywords, indexed content, backlink sources, referring domains, ad copy samples...

See the strategies used by your top 10 competitors.

Calculate what it takes to overtake your competitors online with ads, keywords and content.

Copywriting Townsville Framework