{"id":178,"date":"2022-02-21T13:50:19","date_gmt":"2022-02-21T13:50:19","guid":{"rendered":"https:\/\/townsvillewebsiteseo.com\/seo\/?page_id=178"},"modified":"2022-02-22T07:14:30","modified_gmt":"2022-02-22T07:14:30","slug":"sales-funnel-resources","status":"publish","type":"page","link":"https:\/\/townsvillewebsiteseo.com\/seo\/sales-funnel-resources\/","title":{"rendered":"Sales Funnel Resources"},"content":{"rendered":"\n\n\n\n\n

Sales Funnel Resources<\/h1>\n\n\n

How sales funnels can guide traffic through lead generation, sales pages and email marketing<\/h2>\n\n\n


<\/h3>\n\n\n

4 Simple Sales Funnels<\/h3>\n\n\n\n


<\/h3>\n\n\n

4 Advanced Sales Funnels<\/h3>\n\n\n\n


<\/h2>\n\n\n

Sales Funnel Page components<\/h2>\n\n\n


<\/strong><\/p>

Headline<\/strong> – Grab the readers attention to continue reading.<\/p>


<\/p>

Sub Headline<\/strong> – Long worded headline describing the benefits for what is below. <\/p>


<\/p>

Paragraph<\/strong> – This can contain stories and information for the reader.<\/p>


<\/p>

Bullet List<\/strong> – These can list features<\/span> of the offer. <\/p>


<\/p>

Image<\/strong> – This can be logo, product images or stock images from e.g. Canva. <\/p>


<\/p>

Video<\/strong> – This can contain a Video Sales Letter. The video can be embedded from YouTube, Vimeo, Wistia or Cloud computing storage.<\/p>


<\/p>

Button<\/strong> – They can be used to move to next page, Order, Buy, Upsell Buy…<\/p>


<\/p>

Inputs<\/strong> – Collect text like name and credit card details. <\/p>


<\/p>

Textarea<\/strong> – Used to collect longer multiple lines of text.<\/p>


<\/p>

Select Box<\/strong> – Choose one of several options. e.g. Product level selection. <\/p>


<\/p>

Pricing Table<\/strong> – Show several products side by side. e.g. Choose Plan.<\/p>


<\/p>

Custom Code<\/strong> – e.g. Google or Facebook tracking, iFrame web page in a web page….<\/p>


<\/p>


<\/p>

<\/p><\/span>

<\/p>\n\n\n

Sales Funnel Page functions<\/h2>\n\n\n


<\/strong><\/p>

Presell Pages <\/strong><\/p>

– Longer article page with Call To Action to the Sales Funnel. This can pair with an Ad to achieve high quality score for approval.<\/p>

– Trust and education can be provided with a story and video first.<\/p>


<\/strong><\/p>

Optin Pages<\/strong><\/p>

– This page can collect the name and address of the visitor in exchange for the Lead Magnet (free offer). Headline, image, name, email, button.<\/p>

– e.g. PDF Guide, White paper, Cheat sheet, One-Pager,  Templates, video, eBook, Checklist…<\/p>

– You can also use a short video on the optin page and collect the email for more information. <\/p>


<\/p>

Thank You Pages<\/strong><\/p>

– This page indicates the Lead Magnet will be emailed to the shortly. <\/p>

– Level 2 video can be placed here for further engagement. <\/p>

– It can also link to the core offer(s).<\/p>

– Links to your Social Media groups can be placed here.<\/p>


<\/strong><\/p>

Offer Wall Page<\/strong><\/p>

– This page can used to show the product or services available.<\/p>

– Each item can link to its own Sales Funnel.<\/p>

– Placement of the Offer Wall is often at the end of a funnel. <\/p>


<\/strong><\/p>

Bridge Page<\/strong><\/p>

– This page can be used a pre-education before the sales funnel. <\/p>

– Use this before sales pages.<\/p>

– It can also be used from an ad, provide value and context then the Call To Action affiliate link to sell other people’s products. See 173 categories of Clickbank affiliate products<\/a>.<\/p>


<\/strong><\/p>

Sales Letter<\/strong><\/p>

– Long form written content that can include problem definition, solution benefits, desires, offer stack, guarantee, testimonials….<\/p>

– For high ticket items the length is longer. <\/p>


<\/strong><\/p>

Video Sales Letter (VSL)<\/strong><\/p>

– Often in place of a sale letter or working with a sales letter. <\/p>

– Feature highlights can be shown below with a Buy Button. <\/p>

– The video can be a person talking or the narration of a PowerPoint. <\/p>


<\/p>

Product Launch Page<\/strong><\/p>

– This consists of a series of videos that are unlocked coming up to a product launch date.<\/p>

– Its function is to warm up prospects for the launch.<\/p>

– It can contain introduction, questions, answers, overcoming objections…<\/p>

– The strategy is from Jeff Walker’s Product Launch Formula. He has 2 books and launches a yearly training course. <\/p>


<\/strong><\/p>

Order Forms<\/strong><\/p>

– Collect the name, email  and address of the buyer.<\/p>

– Collect the credit card information for payment. <\/p>

– Add to cart button<\/p>

– A variation is to have a Sales Letter or Video Sales letter directly about the order form. <\/p>

– Another variation is to have the Order Form appear below the Product Launch Page in the Open Cart Launch Period. <\/p>


<\/p>

One Time Offer (OTO)<\/strong><\/p>

– This can be upsell and down-sell pages after the order form. e.g. Not finished Progress bar, Headline, video, Add to Order, No thanks link. <\/p>

– Any item added automatically gets billed to the credit card. <\/p>

– e.g. Up-sells for  High ticket mastermind, Done with your services, Done for you services,<\/p>

– e.g. Down-sells for Digital courses, Digital Ebooks<\/p>


<\/p>

Webinar Pages<\/strong><\/p>

– Webinar Registration<\/strong>: Collect email address. Setup a reminder for the Webinar time. Images, Features, email, Register button. <\/p>

– Webinar Confirmation<\/strong>: Thank you for registering. Add to Calendar. Can include a introduction video. An offer can also be put on this page. <\/p>

– Broadcast Room<\/strong>: Show the Zoom or GoToWebinar or Prerecording. No pause button. Add to Cart Button.<\/p>

– Replay Room<\/strong>: Show the webinar recording with play and pause button available. Often available for a limited period. Add to Cart Button.<\/p>


<\/strong><\/p>

Membership Pages<\/strong><\/p>

– Members Access Page<\/strong> – At the end of the funnels from a link. Member login details are also emailed. Member Login, Name, Password, Login To Account.<\/p>

– Members Area<\/strong> – Sections, Lessons, Downloads, This is arranged in a menu structure. <\/p>


<\/strong><\/p>

Affiliate Pages<\/strong><\/p>

– Allow other sellers to sell your product for a commission. <\/p>

– Each seller needs to set up their account. Name, address, country, Tax ID, PayPal email. <\/p>

– Each seller gets a seller code that gets added to the sales page link URL. <\/p>

– Affiliates get access to a support page with images, scripts, ad images…<\/p>


<\/strong><\/p>

Application Page<\/strong><\/p>

– This is used to pre-qualify prospects before working with you. <\/p>

– Video, Form, Book Appointment \/ Calendar link \/ Submit Application button.<\/p>

– This can be used for High Ticket Offers. $1000’s.<\/p>


<\/strong><\/p>

Home Page<\/strong><\/p>

– At the root domain name.<\/p>

– Can link to the Sales Funnels.<\/p>

 <\/p>


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