Content Strategy Framework 2

Content Strategy Framework

(My 4 Step Strategy For Created Content Marketing Business Success!)
Presented by Matthew Bulat

Let me tell you a quick story…

  • There I was, a operations manager trying to make impact online.
  • The thing is, at the time I was becoming an online authority.
  • The big problem was that trying to sell an eBook without traffic. That meant poor eBook sales, which little side income.
  • Then, as if by chance, something amazing happened…
  • I created lots of online content to create the traffic about content ads could earn more than book sales!
  • Instantly it became crystal clear to me how to traffic quantity is proportional to keyword ranking volume and content quantity, because I saw you can control business growth with keywords and content.
  • My plan was to start review the keywords that were ranking and expand around those topics.
  • So I started methodically create content in clusters around several topics. But we didn’t stop there.
  • We then share the new content on several social media channels.
  • After that, we build backlinks to the new content.
  • Building on that success, we decided to create a Business Website Development Process that can work for others.
  • We call it “Copywriting Business Growth For Website Owners”.
  • With Copywriting Business Growth For Website Owners I can now the original website has now provided content to over 8.1 Million people!
  • And that's why I'm so excited to share this with you so you can get these types of results too!
8 Million Page View - Townsville Website SEO - Matthew Bulat

Big Picture Strategy For Created Content Marketing Business Success:

  • Product And Service Analysis
  • Content Creation
  • Implementing Content Creation
  • Content Marketing Success

Product And Service Analysis

  • The foundation is based on a deep understanding of your ideal customer.
  • Customer pains, desires, beliefs and roadblocks.
  • This is used to market matching pain relievers, gain creators, benefits, results and customer value.
  • The ideal customer segment / avatar information is used in all the content strategy framework.

Content Creation

  • Content creation is needed for the whole customer journey from awareness, interest, consideration, evaluation, and purchase.
  • Awareness can come from Ads or Social Media Posts.
  • Interest, consideration and evaluation can come from Web Pages and Videos.
  • Purchase can come from Product Order Page Descriptions or Sales Letters.

Implementing Content Creation

  • Copywriting skills are required to engage the audience and advance them to purchase.
  • Using the customers own keyword language increases your sales conversion performance.
  • Several pieces of connected content is required to drive the sale.
  • Best practice keywords and copywriting implementation is needed for maximum business revenue.

Content Marketing Success

  • Social Media posting can showcase your new content on channels where your ideal customers can be found.
  • Ads can be targeted to your precise ideal customers with links to your optimised landing web pages.
  • Within a month your content will be indexed and ranked on the search engines for more free organic search traffic and business.
  • Tracking can be performed on your ad platform, website, and online sales systems.

Examples Of This Framework In Action:

Conclusion / Final Thoughts:

  • Content Strategy Framework shows you how to drive your business to scale.
  • Content is used to target your ideal customer, engage them, answer their concerns, educate them on your products and service solutions for a sale automatically.

Next Steps:

  • Save time for this whole process.
  • Copywriting Business Growth For Website Owners collects your ideal customer details and then generates the custom content to suit
  • Over 20,000 words of custom content (15 types of copy) to supercharge your Content Strategy Framework.
Content Strategy Framework - An Easy 3 Step Guide to Gain Content Marketing Success