Top 10 Competition Analysis Case Study
Part 1: Background & The Problem
Before the Top 10 Competition Analysis for Competitive Advantage services, what was your process for gaining industry market share?
The business used a conventional website with an online booking link for services. The industry sector has lots of competition at a local level.
How would you describe your process for gaining industry market share in one sentence prior to using our services?
The business is a service business with regular customers who use our services every year. Referral and repeat business is used for market share.
What was the worst part about gaining industry market share before you started using Top 10 Competition Analysis for Competitive Advantage?
There is a lot of competition doing similar services in the local area. What the competitors were doing was an unknown.
Part 2: Search For Solution
What led you to look for a "better way" for gaining industry market share?
The business wanted to offer new services but was unsure how to launch them.
Why did you decide to try Top 10 Competition Analysis for Competitive Advantage?
This service allowed us to see what the competition was up to which allowed us to create a Unique Value Proposition for the new services.
What got you off the fence?
A new grant for business development was announced which paid for the implementation.
Part 3: Solution Provided by "Top 10 Competition Analysis for Competitive Advantage"
How did our services help you with gaining industry market share?
The service showed the closest local top 10 competition including website traffic volumes, paid keyword traffic volumes, number of web pages per website, number of backlinks to each website and their top ranking keyword phrases.
How did the Top 10 Competition Analysis for Competitive Advantage services make and / or save you money?
The services provided an overview of what each competitor was focusing on in terms of offers. It also showed were there was high competition for certain keyword phrases. Keyword Research showed where our offers could be made with high ticket project value and low competition.
Part 4: Specific Results Achieved & Benefits Enjoyed
What specific results did you get with Top 10 Competition Analysis for Competitive Advantage?
There were some technical updates to the website for best practices. The new offers were added to the website. The end results was 4 keyword phrases at Position #1.
How long did it take you to get those results with Top 10 Competition Analysis for Competitive Advantage?
The competition analysis, website update and new offer content was performed over 2 months. The new content took approximately 1 month to gain position ranking.
Did you hit any roadblocks with Top 10 Competition Analysis for Competitive Advantage and how did you get past them?
The competition analysis showed lots of competition for [service] [city] keyword search. This indicated that this keyword phrase should be in the website by the traffic from it would be shared. Other service offerings with traffic would be easier to target and win.
Any final thoughts you'd like to share about Matthew Bulat or Top 10 Competition Analysis for Competitive Advantage?
Matthew's skills have also be used by our clients for their business development. This includes market research, competition research, ideal keyword use, copywriting and website creation.
The updating of our website has also provided:
- Increased Organic Traffic to the website which means more leads and customers.
- Lowered Advertising costs because the website now has high quality matching content relative to our ads.
- High ticket offers that have a Unique Selling Proposition in the industry using popular keywords.
What do you love about Top 10 Competition Analysis for Competitive Advantage?
Knowing the online traffic and popular offers of all the closest competitors. This shows the potential effort required to reach any industry position in the local industry.